Chief Marketing Problem Solver

Amalia Helen

I'm Amalia Helen, creator of the Pronto method and co-founder of Cultivators. I help founders, marketers, and growing teams solve messy commercial and marketing problems.

The Pronto method
See itName itShape itBuild itProve it
The work

For the marketing problems no one has owned yet.

The offer isn't landing, the positioning feels fuzzy, the GTM plan has too many directions. The team needs more campaigns, content, workflows, or AI systems, but no one has the time or headspace...

This is what I'm here for.

The framework

Pronto.

Pronto is the method behind how I work. It helps me take messy commercial and marketing problems and rapidly turn them into clearer thinking, sharper decisions, useful assets, and practical next steps.

  1. 01

    See it

    Understand what is really there.

  2. 02

    Name it

    Put clear language around the thing. Define the goal.

  3. 03

    Shape it

    Turn the idea into a structure, strategy, offer, or plan.

  4. 04

    Build it

    Create the assets, workflows, campaigns, or systems needed.

  5. 05

    Prove it

    Test it in the real world, learn what works, and refine.

The track record

Proof I can solve complex marketing problems.

I've spent 15 years working between complex ideas and the people who need to understand, trust, fund, buy, adopt, or act on them.

Applied across climate and impact tech
BreezoMeter logo
01

BreezoMeter to Google acquisition

  • Built and led demand generation and content as BreezoMeter scaled through a $30M Series C and acquisition by Google.
  • Improved MQL to SQL conversion from 15% to 41%.
  • Supported enterprise growth with clients including Apple, Volvo, Yahoo Weather, Daikin, and Carrier.
  • Supported investor storytelling and pitch materials.
Google logo
02

Google: Climate & Sustainability GTM

  • Worked on climate and sustainability GTM inside Google.
  • Helped launch Air Quality and Pollen APIs globally on Google Maps Platform.
  • Led city focused sustainability marketing programs.
  • Exceeded Environmental Insights Explorer activation targets by 48%.
  • Worked across product workshops, partner channels, and executive visible initiatives.
Applied across climate & impact tech

The company names matter less. I have a bunch of experience working with complex technologies, emerging categories, and commercial stories that need sharper positioning, stronger messaging, and clearer go-to-market motions.

Build a category people can understand

Messaging, campaigns, content engines, and market education for an emerging nature tech category.

CategoryCampaignsMessaging
Example
Nature Tech Collective logo

Position technical innovation for the market

Category definition, positioning, and messaging for advanced materials and complex climate technology.

PositioningCategoryMessaging
Example
Criaterra logo

Turn commercial complexity into a clearer story

Commercial narrative, positioning, website direction, and go-to-market support for renewable energy intelligence.

NarrativePositioningGTM
Example
REplace logo

Selected work across methane, renewable energy, material science, air quality, nature tech and climate communities

Selected work across methane, renewable energy, nature tech, climate communities, media, and AI enabled marketing workflows.

GTMCampaignsAI workflows
Examples
Good Energy logoMomentick logoMCJ Collective logo
Testimonials

What people trust me for.

People trust me to prod for weak points, understand complexity, and turn abstract vision into useful work.

Avrom SalsbergGoogle
"It is rare to find someone who brings so much to the marketing role."

Amalia brings a brilliant combination of knowledge, ability, and collaboration that makes her so easy to work with. As we developed presentations and materials together, she took the time to understand the target audience, assemble the candidate stories, and bring the right ones to life.

Avrom Salsberg
North APAC Head of Strategic Partnerships, Google Japan & APAC
"Amalia will spot weaknesses in your strategy and turn them into strengths."

She does not simply salute and go off. She'll prod your strategy for weaknesses and waste, suggest new pathways to success, and own both the process and results.

Gilad Goren
Gilad Goren
Executive Director, Nature Tech Collective
"She distilled these complex ideas into language and visuals that clients immediately understood and remembered."

Her ability to bridge technical depth with clear communication made a real difference for us, and I'd strongly recommend her to any team in complex industries.

Yam Meirovitz
Yam Meirovitz
Sales Lead, Momentick
"She converts complex scientific concepts into clear, impactful stories."

This required deep understanding of various disciplines and a remarkable ability to deep dive into topics. Amalia is a highly professional and strategic marketing leader.

Dr. Gabriela Adler Katz, Ph.D.
Dr. Gabriela Adler Katz, Ph.D.
Chief Scientist at BreezoMeter, now Climate and Environmental Scientist at Google
Collaborate

Ways to work together.

There isn't a fixed service menu. People come to me with a problem, a goal, or a piece of work that needs sharp thinking and someone who can move it forward.

  1. 01

    Commercial strategy & positioning

    For teams that need sharper direction, stronger offers, clearer positioning, or better GTM focus.

  2. 02

    Marketing systems & AI workflows

    For teams that need practical workflows, content systems, campaign processes, or AI enabled execution support.

  3. 03

    Startup & company support

    For founders and small teams that need a dependable senior collaborator across strategy, messaging, assets, and execution.

  4. 04

    Marketing mentoring

    For marketers who need a thinking partner, feedback, direction, and support navigating complex work.

  5. 05

    Specific projects

    For websites, decks, launches, campaigns, audits, thought leadership, or focused strategic projects.

My ventures

What I'm building.

Companies and communities I'm bringing to life.

Climate Tech
Jobs Israel

Connecting climate tech talent and opportunities in Israel.

Community member
Community member
Community member